“Long.Live.A $ AP” after 5 years

Long.Live.A $ AP, released exactly five years ago, is an extremely rare example of how a young promising artist managed to sit on two chairs at once. Usually, guys like Rakim are faced with the following problem – the greedy fat A & R of a large label hangs over them, and he already has a clear album structure in his head that should target everyone – boys, girls, backpackers, dandies and ghetto blacks. For each segment of the audience on the album should have its own song, for the most solvent – a single for TV, radio and clubs, the intro should be ambitious, and the outro should be soulful. Naturally, with such initial conditions, the album cannot turn out to be solid and authentic in sound, and in the zero years this formula (by which 90% of the records were released) destroyed a large number of interesting artists who had to play by the rules of their owners. Continue reading →